Better only aim at the second Group of Awards of Empire Awards NiAi, those have the best GC/Penalty Rate. You only have 1/3 of the Penalty of first Price but more then 1/3 of the GCs as if you had first Price. And better hope not to get any CEO Award at all if you can get Empire Awards as CEO Award's GC/Penalty Rate is waaaaay worse then for Empires, usually for CEO Awards you only get about 1/3 of the GCs as if you had the Empire Award but still you have the same Penalty.