Yeah i would agree to the point of noting that totally pushing up the gold coins to pretty much tell anyone "taking a country via military war engine" to heavily encourage players to utilize war levels and war rewards but it is steep. 300 gold coins is not even a first prize award about half that. So i would note that it is very high.
Like super mentioned: more around 100-150, creates more of a fair play as usually to note unless players have such empires were they may be able to guide in populations to help growth vs players who are small and might have to use the same gold coins to buy population or even game cash, as most players who are not just choosing to partake in the war game but some also would rather not as i will note: war game has alot to it but once its learned easy to reflect but again it takes time and effort, most players want to put that into their countrys, not learned a war engine. Bit of the problem there to but its l